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Our partnerships team will come back to you within two working days with the rate card for the tiers that fit your objective.
The First Financial Literacy Podcast in The Region
Where Egypt's markets meet opportunity — macro, money, and the people building the country's investing future.
An Acumen Holding podcast presented by Rana Adawi
The show
El Borsa w El Forsa — "the market and the opportunity" — is a flagship business podcast built for Egypt's fast-growing community of retail investors.
It demystifies the Egyptian Exchange and the wider investment ecosystem, turning intimidating headlines into clear, confident conversation. Every episode is studio-produced with Acumen experts and rotating guests — CEOs, CFOs, regulators, fintech founders — and hosted by Rana Adawi, Acumen's Managing Director. No hype, no jargon, no recommendations. Just the market, explained.
What we cover
Every episode sits under one of four pillars — so a listener always knows what they are getting, and a partner always knows where they fit.
FX, inflation, and monetary policy made understandable — the big forces moving Egyptian markets, made legible.
Listed-company deep dives, earnings and sector analysis for the Egyptian market — the stories behind the tickers.
Equities, fixed income, funds and risk — for everyone. From a first brokerage account to portfolio basics.
Payments, digital banks and innovative products — spreading awareness about financial inclusion to the underbanked and underserved.
The host · three decades in the market
One of Egypt's most accomplished investment professionals — and Managing Director of Acumen Holding, the firm behind the show.
More than thirty years allocating institutional capital in the market this show explains — so every episode is taught by someone who has had to act on the same information.
Acumen Holding
Co-founded the firm in 2010 — today an investment bank licensed by Egypt's Financial Regulatory Authority, with EGP 3B+ in equity assets under management.
Three decades
Senior executive roles at leading regional and international institutions, in portfolio management, investment strategy and institutional asset management.
Forbes Middle East · 2018
Named one of The Middle East's Most Influential Women, and in 2016 among Egypt's Top 50 Most Influential Women in the Economy.
Industry recognition
Global Investors Group. Also Best Asset Management CEO (International Finance Magazine) and Outstanding Achievement at the MENA Fund Manager Performance Awards.
Member
Also the American Chamber of Commerce in Egypt and the British Egyptian Business Association.
The education model
Company episodes follow the same four-part structure every time. A listener learns to read any business the way an analyst does — and learns it by repetition.
Part one
How the company earns money — revenue model, ownership, competitive position.
Part two
Revenue quality, profitability, balance sheet — the numbers that matter.
Part three
The people running the business — track record, execution, vision.
Part four
Forward strategy — where growth comes from and how it compounds.
The mission · why this show exists
Egypt has one of the world's deepest untapped retail investor markets — and almost nobody has been taught how to enter it.
of Egypt's 120 million people own an investment account today.
Every episode is built to close that gap — turning passive consumers of financial noise into informed participants in capital markets. One episode, one company, one investor at a time.
Share of population with an investment account
Egypt sits at the bottom of the regional financial-literacy curve — one of the world's deepest untapped retail investor markets.
Format & distribution
One studio conversation becomes audio, video, clips, and a written recap — so the show meets you on whichever screen you already use.
Format
Distribution
Available on
Episode one drops soon. Platform links go live at launch — and the short-form clips land on Instagram, TikTok and LinkedIn the same week.
The market is only half the name. The other half is the opportunity — and that half is for the people who want to reach this audience.
And now — for sponsors & partners
The audience · who is actually reachable
A population with abundant financial access & digital reach yet limited stock-market participation.
Even against the conservative ≈10M estimate, roughly 90% of the addressable segment is not trading today — and the pace is shifting: about 450,000 new investors joined in the first eight months of 2026, against 299,000 in all of 2025 and 25,000 in 2020. That segment is the show's audience!
Compiled 14 September 2026 · CBE, FRA, EGX, CAPMAS, DataReportal
Platform advertising reach · June 2026 · YouTube is Google's latest published figure
Counts accounts, not people. Facebook reach equals 53% of the population; its largest cohort is ages 25–34 (21.4M). YouTube ads reach 41.5% of the population and about half of all internet users. LinkedIn reaches about 20% of adults 18+.
On the investor count. About 3.1 million investor codes have ever been registered on the EGX, but only ≈1 million were activated and permitted to trade as of June 2026; the rest are dormant, un-updated or belong to investors who have left the market. New-investor figures are from the EGX chairman, September 2026.
On the estimates. The ≈35M overlap deduplicates social identities to real adult users and intersects with the 79% inclusion rate. The ≈10M investable-surplus figure is a judgement, not a survey result.
Three ways to collaborate
Sponsors and partners can engage through three distinct collaboration models — each structured for a different objective. Per-episode rates step down as commitment scales.
Model one
Long-form integrated content built around a partner company. Tiered by market cap.
Model two
Recurring branded presence within episodes. Tiered by exclusivity — the fewer the sponsors, the larger the share of voice.
Model three
In-episode audio spots, placed by where they fall in the run of show.
Rates are shared on request. Every model is priced per episode in EGP, with the per-episode rate stepping down as the commitment scales. Tell us the objective and we will send the rate card for the tiers that fit it.
Request ratesThe sponsor
A fully-fledged investment bank licensed by the Egyptian Financial Regulatory Authority.
Acumen delivers financial services to corporates, institutions and individuals through three specialised subsidiaries — combining disciplined investment management, seamless market execution, and strategic advisory.
Next steps
Four steps from first conversation to first episode.
Ways to collaborate
Whether you are here to understand the market or to reach the people who are learning it — there is a way in.
For sponsors & partners
الفرصة
Request rates, talk through the three models, and pick the tier that matches the objective.
Start a conversation
For listeners
البورصة
Follow the show, get episode one the week it lands, and find the clips on the platform you already use.
Where to listen
partnerships@acumenholding.com
